QBA 362 – Supplemental Online Readings / Videos

These online readings and videos represent a variety of perspectives on the topics. Most readings are relatively short -one to several pages long. The videos vary in length with most being less than 10 minutes – though a few of them are longer as noted in the descriptions.

I am providing you these resources because they offer alternative thoughts, explanations, and examples. They are meant to supplement the text. For effective learning of any given topic I would suggest you read the text first (to get the big picture and definitions of terms, etc.) then follow up with the online readings / videos to give you additional information.

Introduction to Management Information Systems


Here are two very short one-page articles explaining in simple terms the roles of information systems in business:




The relationship among hardware, software, data, people and processes as a “system” perspective on MIS is explained in this 10 minute video: http://www.youtube.com/watch?v=rz9YAHnTRVU.


Strategic Issues: Using ERP, SCM, and CRM for competitive advantage


Read this page from QuickMBA.com that explains the five industry forces affecting every business according to Michael Porter: http://www.quickmba.com/strategy/porter.shtml.


This reading explains the three generic strategies a business can choose from to counter the five industry forces according to Michael Porter: http://www.quickmba.com/strategy/generic.shtml.


Supply Chain Management (SCM)

Read this short case study of Walmart from Ecommerce Digest. It provides a nice overview of the role of their supply chain management in their strategy and operations. I discuss some of these points in one of my lectures but other points are provided here. It does not explain how the information technology works but it does get you thinking about it.


This is a 6 minute video explaining the use of Microsoft Dynamics GP, a supply chain management system that automates and supports procurement and warehouse management: http://www.youtube.com/watch?v=dDmGtPQAI24.


View this 3 minute video demonstrating the procurement module of Netsuite’s online system. This module focuses on the activities included in the procure-to-pay life cycle of supply chain procurement. Go to: http://www.netsuite.com/portal/resource/demo.shtml then select Procure to Pay Watch Demo Now.


Customer Relationship Management (CRM)

This 7 minute video from Sugarcrm.com gives a pretty good explanation of what customer relationship management is and how a CRM system can support the various processes involved in managing the customer: http://www.youtube.com/watch?v=BMtv6sbmdLc.


The video above explains what CRM is – this 7 minute video from RMI Corporation demonstrates their CRM Advantage system: http://www.youtube.com/watch?v=RX-2MQPY-Gk.



This 8 minute video provides a simple, easy-to-understand overview of information problems in business and how ERP systems help solve these problems: https://www.youtube.com/watch?v=lYCEQqSM08I.


An excellent case study, also by CIO Magazine, of Nestle Company and their implementation of an ERP system on a very large scale (200 subsidiaries in 80 countries). There are numerous important and interesting lessons to be learned here including global information systems integration, issues with people, costs and the consequences of very long implementation time frames: http://www.cio.com/article/31066/Nestl_eacute_s_Enterprise_Resource_Planning_ERP_Odyssey?page=1&taxonomyId=3009.


Hardware / Software


View this informative four-slide explanation of what a computer is from LearnFree.org. It uses a desktop but your laptop or tablet has the same hardware components: http://www.gcflearnfree.org/computerbasics/7.


Watch this three minute video from How Stuff Works about the inside of a computer (also uses a desktop).  http://www.youtube.com/watch?v=VWzX4MEYOBk.


Here is a 19 minute YouTube video by Dr. David Bourgeois explaining software: http://www.youtube.com/watch?v=7A7JAgbAStI.


Database / Data Warehouse / Business Intelligence


Relational Database

Watch this 5 minute video from lynda.com explaining the basics structures of a relational database: http://www.youtube.com/watch?v=z5YnKt2aOCs.


Business Intelligence

Here are several short readings of one or two pages each by Exforsys Inc. about Business Intelligence (BI) and Analytics. These pieces expand on topics introduced in our text.

·        Role of BI in corporate decision making - http://www.exforsys.com/tutorials/business-intelligence/bi-role-in-making-corporate-decisions.html.

·        Role of Technology in using BI - http://www.exforsys.com/tutorials/business-intelligence/business-intelligence-in-information-technology.html.

·        BI and data analysis.

·        Applications of BI - http://www.exforsys.com/tutorials/business-intelligence/business-intelligence-applications.html.


Must View: This is a very interesting and highly informative explanation and example of using business intelligence for decision making by the Tennessee State court system (30 minute video), from relational OLTP to Data warehouse (OLAP) to analysis (pivot table): http://www.youtube.com/watch?v=-j5J7lXav7Y.


Analytics, Decision Support, Artificial Intelligence


This series of short videos demonstrates various modules in Netsuite’s ERP. Each video is 3-4 minutes long:

http://www.netsuite.com/portal/products/netsuite.shtml#prettyPhoto[iframe]/0/. The series of videos include: Lead to Cash, Procure to Pay, Financial Consolidation, Business Intelligence, Ecommerce - Promote to Order to Invoice, Distribution – Plan to Supply, Manufacturing – Build to Fulfill, and Professional Services – Bid to Bill. 

For HW-7, follow the link to see the overview demo then view four of the eight modules and write a summary of the various activities included in each of the four.


This 4 minute video shows how a data analysis application like Excel can mine through a large set of data and determine how that data can be grouped into logically different categories. This method is used to “discover” how different variables may be associated with each other in ways not expected from the beginning: Data mining with SQL Server and Excel: Detecting Categories.


A companion to the categorization video above, this 2 minute video shows how a data set is evaluated for a fixed period of time and then used to predict how the variables will change for the next time period (called Forecasting):  Data mining with SQL Server and Excel: Forecasting.


Networks / The Internet


Read this short explanation of what constitutes a network from About.com: http://compnetworking.about.com/cs/basicnetworking/f/whatsnetworking.htm.


Watch this brief video of explaining how networks work: http://video.about.com/compnetworking/What-is-Computer-Networking-.htm#vdTrn.


Visit this brief and very simple six-slide overview of the internet from LearnFree.org: http://www.gcflearnfree.org/internet101/1.


This page from About.com explains the difference between the internet and the WWW: http://netforbeginners.about.com/od/internet101/f/the_difference_between_internet_and_web.htm.


You should definitely read “Twenty things I learned about the browser and web.” It is a very interesting and informative e-booklet from Google that explains things about the internet, the web and browsers. It’s not a long read and you will find some important information throughout.


Electronic Commerce


Here is a fairly comprehensive but succinct overview of e-commerce from HTMLGpoodies.com explaining generally what e-commerce is and what major activities and issues an e-commerce manager can expect to have to manage. It is about 12 pages and should take about 20 minutes to read and take notes: http://www.htmlgoodies.com/beyond/webmaster/projects/electronic-commerce-tutorial.html.


The Small Business Development Center (SBDC) is a network of federally and state funded small business consulting centers. They have an e-commerce resource site that offers some excellent links to just about everything you need to know about e-commerce, including overview, basics, training, strategies, site hosting, site development, marketing, payment, security, taxation  and others. It would be worth spending an hour or so reading some of the information to get a good “big picture” idea of e-commerce: http://www.sbdcnet.org/small-business-information-center/ecommerce-for-small-business.


This site is a “Must Visit”: It has some very useful statistics and information related to ecommerce. For example this first page provides links to a number of charts (more links on the left-hand side) detailing various aspects of consumer behavior in e-commerce: https://www.internetretailer.com/trends/consumers/how-consumers-pay-online/.


B2B Supply Chain Management

Slides from a lecture at East Tennessee State University that presents some different thoughts on e-commerce and B2B supply chain management: http://einstein.etsu.edu/~pittares/podcast/slides/Spring2011/05--B2B%20e-Commerce%20and%20Supply%20Chain%20Management--student%20version.pdf.


B2B Marketing

Must Read: This is a short blog post that presents some interesting points about what B2B marketing requires: http://digitalbodylanguage.blogspot.com/2009/08/what-is-b2b-marketing.html.


B2C Marketing

View this 13 minute overview of email marketing tutorial video from CORE Business Think Tank to learn why you would use email marketing, how to develop appropriate mailing lists, and how to make the marketing effective: http://www.youtube.com/watch?v=1HIF0jKnZas.


B2C Consumer Information Privacy / Security

As referred to in one of the lectures, the US and the European Union (EU) have different philosophies and policies regarding the role of the government in protecting consumer information. The EU has developed relatively strict guidelines businesses must adhere to when engaging in online business with a consumer in order to ensure a degree of consumer protection. The US has yet to adopt a comparably restrictive policy for US businesses. The result is that US businesses are at a disadvantage with EU businesses (for both B2C and B2B) because they don’t offer these comparable protections. Given the choice, an EU consumer or business will choose to do business with an EU firm rather than an American one. To somewhat mitigate this disadvantage, the US government in conjunction with US industry have developed the SafeHarbor Framework – a set of guidelines that mimics the EU guidelines. The framework is voluntary – but if a US firm agrees to adhere to the guidelines they can join the association with other US businesses. Becoming a member of SafeHarbor allows a firm to become recognized as an EU compliant which in turn allows EU consumers and businesses to trust and therefore engage in business with the US firm. Visit the website link above to understand the overall framework philosophy and also become familiar with the seven SafeHarbor privacy principles which are the foundation of the agreement.



Cloud computing

Tutorial explains the technology, advantages, problems and guidelines for implementing in business (12 minute video). http://www.youtube.com/watch?v=-8xw5cGzynM.


People, Privacy and Information



Privacy may be a thing of the past as we move more of our activity online. To understand how this is happening read this blog posting from the New York Times by Nick Bilton: http://bits.blogs.nytimes.com/2013/12/15/disruptions-internets-sad-legacy-no-more-secrets/?_r=1. 


Emerging Trends and Technologies for Business


Emerging Trends

Google CEO Eric Schmidt talks about technology, innovation and the relationship to the global economy (60 minute video). Talk was in 2009 so the data and some details are outdated but the concepts he addresses are still important. http://www.youtube.com/watch?v=Z2X7eadOcDw.


Here is an interesting presentation of McKinsey Company’s top 10 tech trends of 2013 and a relatively well informed blogger’s (broadstuff) response to them. Can you explain the Gartner Hype Cycle from his graphic? As you read these keep in mind other things we’ve read in our text and other materials: http://www.broadstuff.com/archives/2744-McKinseys-latest-10-Tech-trends-the-Broadstuff-view..html.


Emerging Technologies

Here is a brief but interesting CNN article about the use of RFID chips for employee tracking in a hospital and the use of the data for improving operational efficiencies and effectiveness. The article also brings up ethical issues related to employee tracking.


Automatic speech recognition plays an important role in a variety of emerging systems (voice activation in car, for cell phone, etc.). It is also used for transcription or dictation. Take this short challenge to see how much faster voice dictation is than your typing (Think you’re fast? We’ll see – heh heh): Nuance Dragon Speed Demo.


View this interesting 8-minute video about a doctor who finds a number of applications for his iPhone in working with his patients: Wireless Medicine.


Here is a short video showing how an in-car virtual assistant can learn and predict based on your driving patterns: Virtual Assistant Denise.


Digital Wallets:

Paying with Google Wallet – watch the video and read about the technology: https://www.google.com/wallet/

Apple Pay - http://www.cardhub.com/edu/apple-pay/


This is a 17 minute video of a TED talk about a new-generation of computing everywhere. You really should watch it. The inventor from MIT shows how any surface can be a display area for your mobile computing needs: Sixth Sense – Gestural Interface.


This is a short advertisement by Corning Glass – but it will open your mind to many possibilities for embedding computers in just about everything we do: Glass is the future of computing.