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Marketing & Alumni


The marketing department's main mission is to manage the university's overall marketing initiatives, provide marketing services to the University's departments, advocate good marketing practices, performs market research and analysis. It oversees the University's logo, brand and identity. It collaborates with the admissions department on strategies and produces marketing collateral needed for recruitment purposes. This office handles all paid advertisements (TV, radio, newspapers, magazines, and web) for the University and partners with admissions personnel on selected recruitment activities.


The Alumni and Friends Association of UH Hilo operates under the department of Marketing and Alumni Relations within the University Relations office. The Director of Marketing and Alumni works with a board of directors comprised of alumni and supporters of the University. The Association organizes two main events annually: the signature Distinguished Alumni and Service Awards Banquet held each spring and the Scholarship Golf Tournament held each fall. For more information, please visit the Alumni and Friends Association website.