Strategic Enrollment Management Plan: 2025-2026 - Focus 4

Focus Area Four: Operational Efficiency and Technology Integration

Insights

• Application and Yield Declines: Challenges in credit transfer evaluations and financial aid processes have contributed to declining yields. Predictive models show that factors such as state of residence, ethnicity, and GPA significantly impact enrollment behavior, with high variation in predictive models across years.
• Enrollment Delays: Slow or unclear application processes, particularly around credit transfer, have impacted enrollment decisions.

Action Plan

• Streamline Enrollment Processes: Enhance the CRM system for real-time updates on credit evaluations, financial aid packages, and admissions progress. Automate communications to ensure timely responses, particularly for underrepresented groups such as transfer students, first-generation students, and international students. (SP Goal 2 Action 3-4, 8)
• Increase Specialized Staffing: Hire additional enrollment staff to focus on the unique needs of Native Hawaiian students, international students, and first-generation students, ensuring their needs are met across recruitment, program development, and retention. (SP Goal 2 Action 2-8)
• Enhance Transfer Student Pathways: Establish clearer pathways for transfer students by streamlining credit transfer evaluations and offering transfer-specific orientation and advising programs. (SP Goal 2 Action 3-4)
• Improve Financial Aid Communication: Provide personalized and clear communication about financial aid, particularly for first-generation students and underserved communities, to help them navigate the process. (SP Goal 2 Action 1-8)

Measures

• Decreased enrollment-related delays and challenges.
• Increased satisfaction with financial aid and credit transfer processes.
• Growth in transfer student enrollment and retention.
• Improved financial literacy among first-generation students.