TCBES Natural and Cultural Resource Seminar Series - Event Details

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TCBES Natural and Cultural Resource Seminar Series

Location: Wentworth 1

Event Title: Utilizing Social Psychology to Enhance Conservation Behavior

Speaker: Franny Kinslow Brewer, Communications Director with Big Island Invasive Species Committee (BIISC)

Abstract: In conservation, outreach efforts have traditionally focused on sharing information and increasing awareness of issues. However, research has demonstrated that awareness and understanding are not sufficient for engendering desired conservation-oriented behaviors. In the case of invasive species control, when specific behaviors by members of the public are necessary to reach conservation goals, using strategies based in social science can increase engagement and action. Working in collaboration with social scientists, BIISC has been testing the use of various sociological tools including community-based social marketing (CBSM) to prevent and control the spread of invasive species. In this talk, we will review some of the literature literature supporting the use of social science for conservation goals, as well as some of the results of BIISCʻs efforts on the Big Island. All are welcome!

For more information, contact: uhhtcbes@hawaii.edu (808) 932-7573

Tags: tcbes conservation seminar biology professionalism psychology social science

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