UH Hilo Enrollment Management Implementation Team
This page contains draft, incomplete and/or unofficial work products last updated in 2011. See the current Enrollment Management web page for updated information.
The Enrollment Management Implementation Team (EMIT) is comprised of University administrators, educators and shared governance representatives. Its purpose is to develop, implement and evaluate effective educational practices and policies that help UH Hilo meet its student recruitment, retention and graduation goals in a manner that is data-driven and sustainable given available facility, fiscal, and human resources.
Background & Justification for EMIT
Over the past decade, the University of Hawaii at Hilo has consistently increased its enrollment by 42% from 2,790 in Fall 1999 to 3,974 in Fall 2009. UH Hilo intends to become a comprehensive University with a target enrollment of 5,000. The University has struggled to maintain a level of infrastructure – including human resources support, facility expansion, and budget augmentation – to keep pace with this rate of growth.
There has been a lack of consensus and shared understanding among major campus constituencies about the value of this growth in student enrollment as well the manner in which that growth should take place, as evidenced by qualitative data from the Strategic Pre-Planning Survey and Listening Sessions currently taking place. In fact, in its report from a March 2008 Special Visit Review, the Western Association of Schools and Colleges (WASC) team recommended among other things that “the campus create an Enrollment Committee composed of appropriate faculty, staff, students, and administration to develop a growth plan for the campus. The campus team should work with the system to clarify the value of recruiting students from outside the state of Hawaiʻi.”
As such EMIT was established in the Fall of 2008 to provide a regular administrative communication forum that transcends traditional organizational silos and boundaries for those University units and individuals who fulfill an active, integral role in helping UH Hilo achieve its enrollment management goals. Specific activities include:
- Identify a cogent, coordinated macro-plan for how UH Hilo will purposefully manage its student enrollment in the coming years;
- Consider, adapt, and incorporate model practices with demonstrated success from other institutions of similar demographics, mission and strategic goals;
- Exchange relevant information and data in a timely manner, including fiscal impact of enrollment decisions/trends;
- Coordinate recruitment and outreach efforts with K-12 schools, community colleges and other four-year institutions to maximize efficiency/effectiveness and minimize duplication of efforts;
- Ensure that all initiatives implemented are consistent with the institution-wide enrollment management plan, with the University’s mission, with University branding goals, and with UH System strategic outcomes and performance measures;
- Determine and launch strategies that increase retention and persistence and reduce time to degree as critical means to meet campus enrollment targets and UH System performance measures; and
- Link student enrollment and student success targets with the achievement of a sustainable future for the University in terms of human, fiscal and facility resources.
Ultimately, our work is guided by a desire to improve the quality of life for Hawaiʻi's families. We do this by providing access for our State's citizens to a higher education opportunity distinguished by its dual commitment to both diversity and excellence, its unique location on Hawaiʻi Island and in the Pacific, and its responsibility as an indigenous-serving university.
More recently, EMIT's role has only grown in importance. As the University of Hawaii System moves towards an enrollment-driven and performance-based funding formula to guide its biennial and supplemental budget allocations, UH Hilo’s ability to make a compelling case for additional resources is dependent on our ability to effectively recruit students (both new and transfer), retain them from year to year, and graduate them in a timely manner - with particular emphasis on Native Hawaiian and Filipino students. As such, it is imperative that we engage in effective cross-campus collaboration, coordination and communication to ensure that University resources are invested most strategically to advance UH Hilo’s enrollment management goals.
EMIT Document Library
- Conceptual Proposal for Enrollment Management Implementation Team (Endorsed July 2008 by Chancellor's Staff)
- Updated: EMIT Membership Roster - Current as of November 2010
- EMIT Schedule of Meetings - Confirmed through December 2011
- Guidelines for EMIT Communications & Meeting Interactions - Developed September 2008; Updated October 2010
- EMIT Member Notes' Page Template
Record of Significant EMIT Communications, Decisions & Recommendations
Dates following each item refer to when the communication, decision or recommendation was made by EMIT.
- EMIT Response to UH System Non-Resident Enrollment Cap Policy Proposal (December 2008)
- Presentation to Board of Regents on UH System Non-Resident Enrollment Cap by Dr. Linda Johnsrud (October 2008)
- Projection & Planning Model for Academic Course/Seat Availability (Developed March 2009)
- Updated: Freshmen Guaranteed Academic Schedule Initiative - Fall 2011 Target Launch Date (December 2009)
- Draft Schedule Templates by Major (current as of February 2011)
- Draft Schedule Templates by Cohorts (current as of February 2011)
- Projected Course & Seat Capacity for Fall 2011 - first-time/full-time freshmen only (current as of December 2010 - subject to change; intended for planning purposes only)
- Principles to Guide Recruitment, Admissions & Enrollment at UH Hilo
- Development of 2010-11 New Student Recruitment Tagline (May 2010) - download JPG file
- Change in Continuing Student Priority Registration Order - Effective in Spring 2011 Registration Period for Fall 2011 Semester (September 2010)
- In Progress: Development of UH Hilo Action Plans to Meet UH System 2011-13 Biennial Budget Funding Formula Performance Targets
- Action Plan for College of Agriculture, Forestry & Natural Resource Management
- Action Plan for College of Arts & Sciences (pending)
- Action Plan for College of Business & Economics
- Action Plan for College of Continuing Education & Community Service
- Action Plan for College of Pharmacy
- Action Plan for Division of Student Affairs
- Action Plan for Ka Haka ʻUla O Keʻelikōlani, College of Hawaiian Language
- Action Plan for Mookini Library
- Action Plan for Office of the Vice Chancellor for Academic Affairs
If you have questions or suggestions about any of the above communications, decisions or recommendations, please refer to the Membership Roster and consult with your unit representative.
Resources About Strategic Enrollment Management
- American Association of Collegiate Registrars & Admissions Officers (AACRAO)
- College Board site for higher education faculty and administrators
- Defining Enrollment Management
- Educational Policy Institute's Practical Guide to Strategic Enrollment Management Planning (November 2007)
- Lumina Foundation
- A Stronger Nation Through Higher Education Report (September 2010)
- National Center for Higher Education Management Systems (NCHEMS)
- Pell Institute for the Study of Opportunity in Higher Education
- SAS Institute's Strategic Enrollment Management: Strengthening Relationships in Higher Education (2007)
- SEMWorks' The Enrollment Management & Marketing Nexus Part I (February 2009) and Part II (May 2009)
- Western Interstate Commission for Higher Education
- UH Hilo Graduation & Persistence Rate Comparisons for Fall 1994 to Fall 2006 Cohorts (April 2009)
- UH Hilo Enrollment Projections for Fall 2010 to Fall 2015
- UH Hilo Enrollment Report and Student Profile Campus Overview for Fall 2009
- New: UH Hilo National Survey on Student Engagement 2009 Results - PowerPoint presentation (October 2010)
- New: UH Hilo Transfer Rates from UH System, Fall 2005 through Fall 2009
This was updated 2/21/2011 at 1:45 PM HST by L. Hong