UH Bookstores announces NIL store to support UH Hilo student-athletes
With every purchase, UH Hilo athletes receive direct payments from the sale of their merchandise. Student-athletes will benefit as it relates to monetizing their name, image, and likeness.
The University of Hawaiʻi Bookstores has announced the opening of a Name, Image and Likeness (NIL) online store to support UH Hilo student-athletes.
The new shop will feature officially licensed UH Hilo Vulcan merchandise that is customized for each participating athlete. Powered by Athletic Solutions, the NIL store gives student-athletes the opportunity to open and promote their own personalized online store. Fans will be able to browse and purchase these items and directly support their favorite UH Hilo athletes.
“UH Hilo Athletics is excited to partner with Athletic Solutions and the UH Bookstore that will benefit our student-athletes as it relates to monetizing their name, image and likeness,” says Patrick Guillen, director of UH Hilo Athletics. “At the same time, this collaboration broadens our presence and Hawaiʻi brand.”
With every purchase, UH Hilo athletes receive direct payments from the sale of their merchandise.
Athletic Solutions works with student-athletes at universities and colleges around the country. It has online stores at more than 170 campuses. An NIL shop for UH Mānoa student-athletes opened last month.
The NIL stores will offer more than 150 different styles including headwear, tees, fleece, and accessories from various brands in the collegiate space, all with the specific student-athletes name, image and likeness represented. The offerings of colors, styles and graphics are almost unlimited.
