UH Hilo Summer Session wins two marketing awards

Awards were given for an outstanding Summer Session Catalog and a Summer Spotlight Series featuring eye-catching flyers for print and electronic distribution.

Scott Kawachi and Sara Hayashi pose for photo holding plaques.
Scott Kawachi, program coordinator, and Sara Hayashi, support specialist, hold awards.

The College of Continuing Education and Community Service at the University of Hawai‘i at Hilo won two marketing awards from the Western Association of Summer Sessions Administrators.

Sara Hayashi, a support specialist for the Summer Session program, accepted the awards on behalf of UH Hilo at the WASSA annual conference held last month in Reno, NV.

Charlie Award for Best Printed Piece

Cover of the Summer Session Catalog, blue with a graphic of waves, with words: Summer Session 2015 University of Hawaii at Hilo, College of Continuing Education and Community Service.
Cover of the Summer Session Catalog.

UH Hilo’s 2015 Summer Session Catalog won the Charlie Award for Best Printed Piece. A total of 900 catalogs were printed and mailed to academic counselors at Hawai‘i high schools and contacts at various Hawai‘i and mainland colleges.

The catalogs also were distributed to academic advisors and other departments on the UH Hilo campus and handed out to students, faculty, and staff at a summer session registration and information table during the first week of summer registration.

Best Print Media Advertising Award

A Summer Spotlight Series developed by the college’s summer staff won the Best Print Media Advertising Award. This award was judged based on theme and distribution.

Underwater photo of eel hiding in colorful coral (greens, white, pinks), with the words MARE 140: Intro to Hawaiian Coral Reefs
A flyer from the award-winning Summer Spotlight Series.

The Summer Spotlight Series featured specific summer courses in the format of individual fliers, including print and electronic distribution. The material was more in-depth than the catalog and eye-catching in hopes of getting students interested in specific courses. The fliers also were available on the UH Hilo Summer Session website and the UH Hilo Summer Session Facebook page.

Another important piece of the Summer Spotlight Series were triangle mini-displays using select fliers resized to create a tabletop display. These displays were placed on tables in the Campus Center and Hale Kehau dining areas. They were created to catch the attention of current students in a place they frequently visit and to provide a visual reminder about summer session registration.

Ka Lono Hanakahi