Connecting Learning, Life and Aloha
‘O ka ‘imi na‘auao, ke ola a me ke aloha kā kākou e huliāmahi ai

Office of the Chancellor

Enrollment Management Report

2017 Assessment

  • Significant increase in first-time freshmen enrollment (11.9%)
  • Increase in Accepted Rate, despite number of applications remainingrelatively flat
  • Enrolled fewer transfer students than targeted
  • Increased 4-year graduation rates by 2.2%
  • Initiated first cohort of the Mentor Collective
  • Launched new micro-scholarship program engaging high schoolstudents from as early as the 9th grade
  • Our increased Financial Aid promotion activities resulted in higher FAFSA completions in 2017

Campus Enrollment Targets, 2018-19 To 2020-21

Enrollment Counts

Measure 2015-16 2016-17 2017-18 2018-191 2019-201 2020-211
Total Enrollment 3,829 3,666 3,539 3,613 3,709 3,905
Percentage Change Total -2.4% -4.3% -3.5% 2.1% 2.7% 5.3%
(1) First-time Freshmen Total 385 368 413 436 473 512
Percentage Change FTF -10.9% -4.4% 12.2% 5.6% 8.5% 8.2%
(1a) Hawai‘i Island High Schools 164 160 166 172 184 198
(1b) O‘ahu High Schools 58 57 72 74 80 85
(1c) Maui and Kaua’i High Schools 32 33 30 34 36 40
(1d) Mainland2 97 77 114 124 139 154
(2) Transfer Total 514 489 455 469 490 515
Percentage Change Transfer -6.7% -4.9% -7.0% 3.1% 4.5% 5.1%
(2a) Hawai‘i Community College 126 147 115 125 136 147
(2b) Other UHCC 57 45 51 56 62 69
(3) Continuing (Retention Rate Increase)3 2135 1,979 1,873 1,880 1,918 2,050
(3a) First-time Freshmen 1,018 963 891 933 959 1,032
Retention Rates 63.2% 70.2% 68.3% 70% 72% 75%
(3b) Transfer 754 676 657 629 633 666

Action strategies for enrollment growth

Recruitment

  1. Triple the prospective student database in partnership withEAB/Royall
  2. Increase strategic use of financial aid for optimal enrollment
  3. Fully implement Texting Communications for Accepted Students
  4. Expand and enhanced Digital Outreach (Email, Web, and Social Media)
  5. Stabilize Admissions Counselor hires
  6. Fully implement Transfer Center
  7. Increase UHCC Transfer Events/Recruitment
  8. Increase number of 2+2 pathways available

Retention

  1. Implement Purpose First, including exploration of career courses
  2. Enhance LLCs and University success courses (UNIV 101 Paths to Acad/Lifelong Success (1) / UNIV 102 Career and Major Decisions (3) )
  3. Increase participation in peer mentoring program, Mentor Collective, for newfreshmen and transfer students
  4. Expand on new efforts to communicate important information and deadlines
  5. Expand peer advising and peer tutoring with a focus on freshmen
  6. Fully implement Transfer Center
  7. Increase utilization of MySuccess across the campus
  8. Establish retention data for individual major programs and work withdepartments to identify ways to increase persistence
  9. Create a coherent distance learning program with established majors andgeneral education courses to support them
  10. Adjust awarding of merit-based aid distributed through colleges to supportretention

  1. Targeted ↩︎ ↩︎ ↩︎

  2. Includes U.S. Military ↩︎

  3. Increase of #.# percentage points to the retention rate in the second fall semester of enrollment, decaying by 0.1 percentage point through fall 12 ↩︎