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UH Hilo Enrollment Management Report presented to the UH Board of Regents

University of Hawai‘i at Hilo Interim Chancellor Marcia Sakai presented the UH Hilo Enrollment Management Report to the UH Board of Regents on Nov. 1, 2018, at the UH Mānoa campus. Here is the text of her PowerPoint presentation to the BOR.

2018-2019 Action Strategies for Enrollment Growth

  • Strategic use of financial aid
  • Digital communication (email, web, texting, social media)
  • UH community college Transfer Events
  • UH common general education core
  • Living Learning Communities
  • ‘Opihi Student Success retention activity branding
  • Mentor Collective peer mentoring program
  • My Success early alert system

Campus Enrollment Targets, 2018-2019 to 2020-2021

Measure Historical Enrollment Count Targeted Enrollment Count
Fall 2015 Fall 2016 Fall 2017 Fall 2018

(Planned)

Fall 2018

(Actual)

Total Enrollment 3,829 3,666 3,539 3,613 3,406
Percentage Change Total -2.4% -4.3% -3.5% 2.1% -3.8%
1 First-time Freshmen Total 385 368 413 436 413
Percentage Change FTF -10.9% -4.4% 12.2% 5.6% 0.0%
1a     Hawai‘i Island High Schools 164 160 166 172 182
1b     O‘ahu High Schools 58 57 72 74 71
1c     Maui and Kaua’i High Schools 32 33 30 34 20
1d     Mainland (1*) 97 77 114 124 103
2 Transfer Total 408 397 371 371 337
Percentage Change Transfer -6.7% -4.9% -7.0% 0.0% -9.2%
2a     Hawai‘i Community College 126 147 115 114 105
2b     Other UHCC 57 45 51 50 48
3 Continuing (Retention Rate Increase) (2*) 2,135 1,979 1,873 1,880 1,853
3a     First-time Freshmen Retained (3*) 272 271 248 289 270
Retention Rates 63.2% 70.2% 68.3% 70.0% 66.0%
3b     Transfer Retained3 285 277 276 246 247

*1 Includes U.S. Military.
*2 Increase of #.# percentage points to the retention rate in the second fall semester of enrollment, decaying by 0.1 percentage point through fall 12.
*3 Corrected.

2018 Assessment

  • Increased applications and acceptances
  • First-time freshmen enrollment sustains increase in prior year
  • Fewer transfer students enrolled than targeted
  • Increased Hawai’i island and resident enrollment; decreased non-resident enrollment
  • Lower retention rates for first time freshmen and first time transfer students
  • Improved persistence for continuing students
  • Continued high FAFSA completions

2018 Assessment

Financial Aid TV’s Get Answers 

  • Total of 961 videos watched March to September 2018, video viewership highest on Saturday and most videos viewed between 6:00pm to 11:00pm

EAB/Royall Decision IQ campaign 

  • Up to 7 messages delivered to 800+ accepted freshmen on decision to enroll

Geo-fenced mobile advertising 

  • 700,000+ impressions, 8 UHCC campuses, nearly 4000 “click-thrus” to university website and ‘apply’ page

Texting campaign 

  • Up to 12 messages, thousands of individual messages, delivered to 1200+ accepted freshmen and transfer students

‘Opihi Student Success – Tailored communication for continuing and stopped out students

  • 2529 registered seniors, juniors, and sophomores contacted Spr 2018, average 86.6% across all 4 colleges registered for Fall 2018
  • 421 students stopped out AY 16-17 contacted, 37 (8.8%) registered to re-enroll for Fall 2018;
  • 13 students graduate through petition to modify graduation requirements

Mentor Collective peer mentor program 

  • 89.3% of 93 new students matched with mentor, total 427 hours engagement Spr 2018

MySuccess early alert system 

  • 6 Math & English courses, 1 Chemistry section, coordinated outreach with 5 student support program; 594 issues identified, 79% resolved timely, 59 flags raised, 86% cleared

Campus Enrollment Targets 2019-20 to 2021-22

Measure Historical Enrollment Count Targeted Enrollment Count
Fall 2016 Fall 2017 Fall 2018 Fall 2019 Fall 2020 Fall 2021
Total Enrollment 3,666 3,539 3,406 3,520 3,634 3,781
Percentage Change Total -4.3% -3.5% -3.8% 3.3% 3.0% 4.3%
1 First-time Freshmen Total (1*) 368 413 413 460 505 550
Percentage Change FTF -4.4% 12.2% 0.0% 11.4% 9.8% 8.9%
1a     Hawai‘i Island Direct Entrants (2*) 160 166 182 200 215 230
1b     O‘ahu Direct Entrants 57 72 71 80 90 95
1c     Maui County and Kaua‘i Direct Entrants 33 30 20 30 35 40
1d     Mainland 77 114 103 150 165 185
2 Transfer Total (1*) 397 371 337 375 390 405
Percentage Change Transfer -2.7% -6.5% -9.2% 11.3% 4.0% 3.8%
2a     Hawai‘i Community College 144 114 105 125 130 135
2b     Other UH Community College 45 50 40 55 55 60
3 Continuing / Returning (3*) 2,058 1,927 1,853 1,872 1,927 2,079
3a     First-time Freshmen Retained (4*) 271 248 270 281 317 354
Retention Rate – First-Time, Full-Time 70.9% 68.2% 66.0% 68.0% 69.0% 70.0%
3b     Transfer Retained (4*) 277 276 247 246 277 292
3c Retention Rate – Full-Time 72.1% 75.4% 70.4% 72.9% 73.9% 74.9%

*1 Data from UH IRAO Tracking system – numbers will not tie to other sources.
*2 Direct entrants are students who enrolled in college directly from high school without delay after high school graduation.
*3 Data from IRO Base, Census; includes classified undergraduate students only.
*4 First-time freshmen and transfers retained from prior fall semester tracking cohorts.

2019-2020 Action Strategies for Enrollment Growth

  • EAB/Royall Strategic Search for prospective high school students
  • Strategic use of financial aid
  • Digital communication for prospective and continuing students
  • 2+2 pathways for UH community college transfer students
  • Entry and first year services for transfer students
  • Completion of English and math in 1st year
  • Career pathway major choice, career exploration, employment advising
  • Service learning/community engagement connections
  • Distance learning capacity for select majors

 

More information and documents are on the UH Hilo Enrollment Management website.

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