University of Hawai‘i at Hilo Interim Chancellor Marcia Sakai presented the UH Hilo Enrollment Management Report to the UH Board of Regents on Nov. 1, 2018, at the UH Mānoa campus.
Here is the text of her PowerPoint presentation to the BOR.
2018-2019 Action Strategies for Enrollment Growth
- Strategic use of financial aid
- Digital communication (email, web, texting, social media)
- UH community college Transfer Events
- UH common general education core
- Living Learning Communities
- ‘Opihi Student Success retention activity branding
- Mentor Collective peer mentoring program
- My Success early alert system
Campus Enrollment Targets, 2018-2019 to 2020-2021
| Measure | Historical Enrollment Count | Targeted Enrollment Count | ||||
| Fall 2015 | Fall 2016 | Fall 2017 | Fall 2018
(Planned) |
Fall 2018
(Actual) |
||
| Total Enrollment | 3,829 | 3,666 | 3,539 | 3,613 | 3,406 | |
| Percentage Change Total | -2.4% | -4.3% | -3.5% | 2.1% | -3.8% | |
| 1 | First-time Freshmen Total | 385 | 368 | 413 | 436 | 413 |
| Percentage Change FTF | -10.9% | -4.4% | 12.2% | 5.6% | 0.0% | |
| 1a | Hawai‘i Island High Schools | 164 | 160 | 166 | 172 | 182 |
| 1b | O‘ahu High Schools | 58 | 57 | 72 | 74 | 71 |
| 1c | Maui and Kaua’i High Schools | 32 | 33 | 30 | 34 | 20 |
| 1d | Mainland (1*) | 97 | 77 | 114 | 124 | 103 |
| 2 | Transfer Total | 408 | 397 | 371 | 371 | 337 |
| Percentage Change Transfer | -6.7% | -4.9% | -7.0% | 0.0% | -9.2% | |
| 2a | Hawai‘i Community College | 126 | 147 | 115 | 114 | 105 |
| 2b | Other UHCC | 57 | 45 | 51 | 50 | 48 |
| 3 | Continuing (Retention Rate Increase) (2*) | 2,135 | 1,979 | 1,873 | 1,880 | 1,853 |
| 3a | First-time Freshmen Retained (3*) | 272 | 271 | 248 | 289 | 270 |
| Retention Rates | 63.2% | 70.2% | 68.3% | 70.0% | 66.0% | |
| 3b | Transfer Retained3 | 285 | 277 | 276 | 246 | 247 |
*1 Includes U.S. Military.
*2 Increase of #.# percentage points to the retention rate in the second fall semester of enrollment, decaying by 0.1 percentage point through fall 12.
*3 Corrected.
2018 Assessment
- Increased applications and acceptances
- First-time freshmen enrollment sustains increase in prior year
- Fewer transfer students enrolled than targeted
- Increased Hawai’i island and resident enrollment; decreased non-resident enrollment
- Lower retention rates for first time freshmen and first time transfer students
- Improved persistence for continuing students
- Continued high FAFSA completions
2018 Assessment
Financial Aid TV’s Get Answers
- Total of 961 videos watched March to September 2018, video viewership highest on Saturday and most videos viewed between 6:00pm to 11:00pm
EAB/Royall Decision IQ campaign
- Up to 7 messages delivered to 800+ accepted freshmen on decision to enroll
Geo-fenced mobile advertising
- 700,000+ impressions, 8 UHCC campuses, nearly 4000 “click-thrus” to university website and ‘apply’ page
Texting campaign
- Up to 12 messages, thousands of individual messages, delivered to 1200+ accepted freshmen and transfer students
‘Opihi Student Success – Tailored communication for continuing and stopped out students
- 2529 registered seniors, juniors, and sophomores contacted Spr 2018, average 86.6% across all 4 colleges registered for Fall 2018
- 421 students stopped out AY 16-17 contacted, 37 (8.8%) registered to re-enroll for Fall 2018;
- 13 students graduate through petition to modify graduation requirements
Mentor Collective peer mentor program
- 89.3% of 93 new students matched with mentor, total 427 hours engagement Spr 2018
MySuccess early alert system
- 6 Math & English courses, 1 Chemistry section, coordinated outreach with 5 student support program; 594 issues identified, 79% resolved timely, 59 flags raised, 86% cleared
Campus Enrollment Targets 2019-20 to 2021-22
| Measure | Historical Enrollment Count | Targeted Enrollment Count | |||||
| Fall 2016 | Fall 2017 | Fall 2018 | Fall 2019 | Fall 2020 | Fall 2021 | ||
| Total Enrollment | 3,666 | 3,539 | 3,406 | 3,520 | 3,634 | 3,781 | |
| Percentage Change Total | -4.3% | -3.5% | -3.8% | 3.3% | 3.0% | 4.3% | |
| 1 | First-time Freshmen Total (1*) | 368 | 413 | 413 | 460 | 505 | 550 |
| Percentage Change FTF | -4.4% | 12.2% | 0.0% | 11.4% | 9.8% | 8.9% | |
| 1a | Hawai‘i Island Direct Entrants (2*) | 160 | 166 | 182 | 200 | 215 | 230 |
| 1b | O‘ahu Direct Entrants | 57 | 72 | 71 | 80 | 90 | 95 |
| 1c | Maui County and Kaua‘i Direct Entrants | 33 | 30 | 20 | 30 | 35 | 40 |
| 1d | Mainland | 77 | 114 | 103 | 150 | 165 | 185 |
| 2 | Transfer Total (1*) | 397 | 371 | 337 | 375 | 390 | 405 |
| Percentage Change Transfer | -2.7% | -6.5% | -9.2% | 11.3% | 4.0% | 3.8% | |
| 2a | Hawai‘i Community College | 144 | 114 | 105 | 125 | 130 | 135 |
| 2b | Other UH Community College | 45 | 50 | 40 | 55 | 55 | 60 |
| 3 | Continuing / Returning (3*) | 2,058 | 1,927 | 1,853 | 1,872 | 1,927 | 2,079 |
| 3a | First-time Freshmen Retained (4*) | 271 | 248 | 270 | 281 | 317 | 354 |
| Retention Rate – First-Time, Full-Time | 70.9% | 68.2% | 66.0% | 68.0% | 69.0% | 70.0% | |
| 3b | Transfer Retained (4*) | 277 | 276 | 247 | 246 | 277 | 292 |
| 3c | Retention Rate – Full-Time | 72.1% | 75.4% | 70.4% | 72.9% | 73.9% | 74.9% |
*1 Data from UH IRAO Tracking system – numbers will not tie to other sources.
*2 Direct entrants are students who enrolled in college directly from high school without delay after high school graduation.
*3 Data from IRO Base, Census; includes classified undergraduate students only.
*4 First-time freshmen and transfers retained from prior fall semester tracking cohorts.
2019-2020 Action Strategies for Enrollment Growth
- EAB/Royall Strategic Search for prospective high school students
- Strategic use of financial aid
- Digital communication for prospective and continuing students
- 2+2 pathways for UH community college transfer students
- Entry and first year services for transfer students
- Completion of English and math in 1st year
- Career pathway major choice, career exploration, employment advising
- Service learning/community engagement connections
- Distance learning capacity for select majors
More information and documents are on the UH Hilo Enrollment Management website.