B.B.A. Business Administration & Accounting – Written Communication (2017-2018)

Have formal Program Learning Outcomes (PLOs) or Student Learning Outcomes (SLOS) been developed?


Published where? (website)

Business webpage

Do PLOs include or imply link to Core Competency? (AY 2017-2018: Written Communication)?

Yes – Communicate clearly, logically, and persuasively.

Process of Core Competency Assessment:

Course (400- level)

MGT 490 (Capstone course)- All business and accounting students take the capstone course.


Case Study: Students study a business with a real- world problem. Individuals write a comprehensive analysis describing the business a problem, perform an environmental assessment (SWOT analysis) complete with external research, and develop solutions/ recommendations.

Type of Student Artifact

The paper will be submitted to the UHH Assessment Team for grading.

Rubric or other instrument

GE Rubric for Written Communication

Data (measurement of the competency)

The benchmarks are 4 (Advanced), 3 (Competent), 2 (Emerging), and 1 (Beginning). Scores below 3 (Competent) are not acceptable for business majors close to graduation. Unfortunately, only 15 of the 36 papers had an average score of 3 or higher. Five of the 36 papers had scores below 2.

Evaluator Tabular Data

Action Taken in Response to the Data (What will you do in response to the Findings?)

The Assessment Committee recommends making two courses in the core, BUS 290 (Critical Thinking) and MGT 300 (Mgt, Orgs & Human Behavior) permanently Writing Intensive.

Date of Last Program Review

Please locate URL of most recent Program Review MOU on the VCAA Website:

Accounting’s first five-year review in 2015

2016 AACSB reports and decision