College of Business and Economics, Koleke Pāʻoihana a Kālaihoʻokele Waiwai

Dr. Sijie Sun, Assistant Professor of Marketing

Education

  • Ph.D., Marketing, University of Texas at Arlington
  • M.B.A., Finance, Lamar University
  • B.Ec, Finance, Inner Mongolia University, China

Research Interests

  • Cultural Consumer Psychology
  • Creativity

Teaching Interests

  • Consumer Behavior
  • International Marketing
  • Marketing Research
  • Digital and Social Media Marketing
  • Principles of Marketing
  • Marketing Management
  • Promotional Strategy

Published/Forthcoming in Refereed Journals

  • Yang, Zhiyong, Sijie Sun, Ashok K. Lalwani, and Narayanan Janakiraman (2019), “How Does Consumers’ Local or Global Identity Influence Price-Perceived Quality Associations? The Role of Perceived Quality Variance,” Journal of Marketing, 83(3), 145-162.

Conference Presentations

  • Mehta, Ravi, Sijie Sun, Narayan Janakiraman, and Zhiyong Yang (2019), “Local versus Global: The Effect of Identity Salience on Creativity,” Association for Consumer Research, Oct. 17-20, Atlanta, GA
  • Sun, Sijie, Zhiyong Yang, Ashok K. Lalwani, and Narayanan Janakiraman (2018), “Consumer’s Local-Global Identity and Price-Quality Associations,” Association for Consumer Research, Oct. 11-14, Dallas, TX
  • Yang, Zhiyong, Sijie Sun, Narayanan Janakiraman, and Ritesh Saini (2017), “Regulatory Focus and Donation to Proactive and Reactive Causes,” Association for Consumer Research, Oct. 17-20, San Diego, CA
  • Sun, Sijie, Zhiyong Yang, Ashok K. Lalwani, and Narayanan Janakiraman (2017), “Effect of Local-global Identity on Price-Quality Judgments,” Texas Marketing Faculty Research Colloquium, March. 23-24, Waco, TX
  • Sun, Sijie, Zhiyong Yang, Ashok K. Lalwani, and Narayanan Janakiraman (2017), “Effect of Local-global Identity on Price-Quality Judgments,” Society of Consumer Psychology, Feb. 6-18, San Francisco, CA
  • Ma, Han, Sijie Sun, Ashish Kalra, and Pam Richardson-Greenfield (2016), “Love Me, Love My Company: The Role of Pay-it-forward in the Service Context,” Society for Marketing Advances, Nov. 2-5, Atlanta, GA
  • Richardson-Greenfield, Pam, Han Ma, Sijie Sun, and Ashish Kalra (2016), “A Measure of Retailer Likeability: Scale Development and Validation,” Society for Marketing Advances, Nov. 2-5, Atlanta, GA
  • Kalra, Ashish, Richardson-Greenfield Pam, Han Ma, and Sijie Sun (2016), “Disgust and Music: Can Retail Environment Buffer the Emotion of Disgust?” Society for Marketing Advances, Nov. 2-5, Atlanta, GA
  • Kalra, Ashish, Han Ma, and Sijie Sun (2016), “The Moderating Role of Environmental Extraversion on Job Stress and Job Performance in Multi-level Marketing Context,” National Conference in Sales Management, March. 22-24, Milwaukee, WI
  • Richardson-Greenfield, Pam, Charlene Dadzie, and Sijie Sun (2016), “Spatial Distance and the Presentation Modality of Advertising Communication: The Impact of Brand Attitude,” American Academy of Advertising, March. 17-20, Seattle, WA