Public Information, Public Events Planning and Publications, PBB (Public Information Specialist/Communication Specialist) (#78206) Position Description
The recruitment for this position vacancy has concluded.
UH Hilo, Student Affairs, Admissions Office, general funds, permanent, full-time appointment, to begin approximately September 2013, pending position clearance and availability of funding.
Design a global communication plan for multiple market segments utilizing all mediums such as the web, email, letters and telephone. Continuously manage the communications to ensure contacts are made according to plan and that students are receiving messages from the University on a regular basis. Conduct yearly analysis to determine response rate for each communication in order to improve future actions. Continuously create and mass-email web brochures to prospective and applied students. Brochures will vary based on content (housing, scholarships, orientation, etc.) and market segment (resident, non-resident, International, etc.). Regularly collect/update email addresses and delete students who opt-out. Periodically study the Admissions web pages and make appropriate improvements in appearance and functionality. Work with UH Hilo Webmaster and Computing Center on improving other web pages and the live video sites. Work with Admissions counselors to improve the content of their email communications with applicants, as well as to automate standard emails. Create communication plans to include personalized emails and telephone calls to prospective, applied and accepted students. Create the email text or telephone script to be used within each plan. Supervise and assist the student tele-counselors who will perform the email and telephone contacts. Review results and make continuous changes to improve effectiveness. Perform other related duties as assigned by immediate supervisor. Other duties as assigned.
Possession of a baccalaureate degree in Computer Science, Business, Communications or related field and 2 year(s) of progressively responsible professional experience with responsibilities for direct and internet marketing; or equivalent education/training or experience. Considerable working knowledge of principles, practices and techniques in the direct and internet marketing as demonstrated by the broad knowledge of the full range of pertinent standard and evolving concepts, principles and methodologies. Considerable working knowledge and understanding of applicable federal and state laws, rules, regulations and theories and systems associated with higher education marketing. Demonstrated ability to resolve wide ranging complex problems through the use of creative reasoning and logic to accurately determine the cause of the problems and the resolution of the problems in an effective, innovative and timely manner. Demonstrated ability to interpret and present information and ideas clearly and accurately in writing, verbally and by preparation of reports and other materials. Demonstrated ability to establish and maintain effective working relationships with internal and external organizations, groups, team leaders and members, and individuals. Demonstrated ability to operate a personal computer and apply word processing software. For supervisory work, demonstrated ability to lead subordinates, manage work priorities and projects, and manage employee relations. Any equivalent combination of education and/or professional work experience which provides the required education, knowledge, skills and abilities as indicated.
Three years experience in direct marketing utilizing web-page promotion or considerable knowledge of HTML or web-page design. Considerable knowledge of Microsoft Word, Excel and other business software. Considerable knowledge of direct marketing techniques and procedures. Ability to independently learn and apply new computer software. Ability to collaborate with colleagues and departments. Ability to plan complex strategies and then execute in an organized and coherent manner.
PBB, minimum $3876/month minimum.
Applications (How to Apply)
A complete application must include: (1) cover letter explaining how each minimum and desirable qualification is met; (2) APT application UH Form 64; (3) resume; (4) the names and addresses, email addresses and telephone numbers of three  professional references; (5) transcript(s) showing degrees and course work appropriate to the position (copies are acceptable at the time of application, however original official transcripts will be required prior to employment). All minimum qualifications must be met by the closing date. All requested documents/information must be postmarked by the closing date and become the property of the University. Failure to submit all required documents/information shall deem an application to be incomplete and will not be considered. Electronic submissions are welcomed. Send to: Communication Specialist Search Committee, c/o Andrea Adrian, University of Hawaiʻi at Hilo, Office of the Vice Chancellor for Student Affairs, 200 W. Kawili Street, Hilo, HI 96720-4091 or via email to firstname.lastname@example.org.
Mahealani Jones, Search Committee Chair, (808) 974-7414, email@example.com
Please refer to position #78206 when making inquiries.
Friday, August 2, 2013