Skip to content

Public Information, Public Events Planning and Publications, PBB (Public Information Specialist/Communication Specialist) (#78206) Position Description

UH Hilo Home > Faculty & Staff > Human Resources > Position Vacancies

The application collection portion of the recruitment for this position vacancy has concluded.

UH Hilo, Student Affairs, Admissions Office, general funds, permanent, full-time appointment, to begin approximately September 2013, pending position clearance and availability of funding.


Design a global communication plan for multiple market segments utilizing all mediums such as the web, email, letters and telephone. Continuously manage the communications to ensure contacts are made according to plan and that students are receiving messages from the University on a regular basis. Conduct yearly analysis to determine response rate for each communication in order to improve future actions. Continuously create and mass-email web brochures to prospective and applied students. Brochures will vary based on content (housing, scholarships, orientation, etc.) and market segment (resident, non-resident, International, etc.). Regularly collect/update email addresses and delete students who opt-out. Periodically study the Admissions web pages and make appropriate improvements in appearance and functionality. Work with UH Hilo Webmaster and Computing Center on improving other web pages and the live video sites. Work with Admissions counselors to improve the content of their email communications with applicants, as well as to automate standard emails. Create communication plans to include personalized emails and telephone calls to prospective, applied and accepted students. Create the email text or telephone script to be used within each plan. Supervise and assist the student tele-counselors who will perform the email and telephone contacts. Review results and make continuous changes to improve effectiveness. Perform other related duties as assigned by immediate supervisor. Other duties as assigned.

Minimum Qualifications

Possession of a baccalaureate degree in Computer Science, Business, Communications or related field and 2 year(s) of progressively responsible professional experience with responsibilities for direct and internet marketing; or equivalent education/training or experience. Considerable working knowledge of principles, practices and techniques in the direct and internet marketing as demonstrated by the broad knowledge of the full range of pertinent standard and evolving concepts, principles and methodologies. Considerable working knowledge and understanding of applicable federal and state laws, rules, regulations and theories and systems associated with higher education marketing. Demonstrated ability to resolve wide ranging complex problems through the use of creative reasoning and logic to accurately determine the cause of the problems and the resolution of the problems in an effective, innovative and timely manner. Demonstrated ability to interpret and present information and ideas clearly and accurately in writing, verbally and by preparation of reports and other materials. Demonstrated ability to establish and maintain effective working relationships with internal and external organizations, groups, team leaders and members, and individuals. Demonstrated ability to operate a personal computer and apply word processing software. For supervisory work, demonstrated ability to lead subordinates, manage work priorities and projects, and manage employee relations. Any equivalent combination of education and/or professional work experience which provides the required education, knowledge, skills and abilities as indicated.

Desirable Qualifications

Three years experience in direct marketing utilizing web-page promotion or considerable knowledge of HTML or web-page design. Considerable knowledge of Microsoft Word, Excel and other business software. Considerable knowledge of direct marketing techniques and procedures. Ability to independently learn and apply new computer software. Ability to collaborate with colleagues and departments. Ability to plan complex strategies and then execute in an organized and coherent manner.

Pay Range

PBB, minimum $3876/month minimum.

Applications (How to Apply)

A complete application must include: (1) cover letter explaining how each minimum and desirable qualification is met; (2) APT application UH Form 64; (3) resume; (4) the names and addresses, email addresses and telephone numbers of three [3] professional references; (5) transcript(s) showing degrees and course work appropriate to the position (copies are acceptable at the time of application, however original official transcripts will be required prior to employment). All minimum qualifications must be met by the closing date. All requested documents/information must be postmarked by the closing date and become the property of the University. Failure to submit all required documents/information shall deem an application to be incomplete and will not be considered. Electronic submissions are welcomed. Send to: Communication Specialist Search Committee, c/o Andrea Adrian, University of Hawaiʻi at Hilo, Office of the Vice Chancellor for Student Affairs, 200 W. Kawili Street, Hilo, HI 96720-4091 or via email to

Inquiries (General)

Mahealani Jones, Search Committee Chair, (808) 974-7414,

Please refer to position #78206 when making inquiries.

Application Deadline

Friday, August 2, 2013

Important Information

The official advertisement can be found at Work At UH.

The University of Hawaiʻi is an equal opportunity/affirmative action institution and is committed to a policy of nondiscrimination on the basis of race, sex, gender identity and expression, age, religion, color, national origin, ancestry, citizenship, disability, genetic information, marital status, breastfeeding, income assignment for child support, arrest and court record (except as permissible under State law), sexual orientation, domestic or sexual violence victim status, national guard absence, or status as a covered veteran.

Individuals with disabilities who need a reasonable accommodation for the application or hiring process are encouraged to contact the EEO/AA coordinator(s) for the respective campus.

Employment is contingent on satisfying employment eligibility verification requirements of the Immigration Reform and Control Act of 1986; reference checks of previous employers; and for certain positions, criminal history record checks.

In accordance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, annual campus crime statistics for the University of Hawaiʻi may be viewed at the U.S. Department of Education’s Campus Safety and Security Data Analysis Cutting Tool, or a paper copy may be obtained upon request from the respective UH Campus Security or Administrative Services Office.

In accordance with Article 10A of the unit 08 collective bargaining agreement, bargaining unit members receive priority consideration for APT job vacancies. As a result, external or non BU 08 applicants may not be considered for some APT vacancies. BU 08 members with re-employment rights or priority status are responsible for informing the hiring unit of their status.

Return to the Position Vacancies Listing.