Tourism (TOUR) Courses

College of Business and Economics (COBE)

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TOUR 317 Mkt & Mgt Of Travel & Tourism (3) Principles of marketing and management applied in hotel/ motel, resort, restaurant, travel, transportation, tourism and leisure industries. Course looks at who travels, where and why. Focus is on cases involving both small and large firms in the travel and tourism area. Pre: Admission to Professional Business Program and MKT 310.

TOUR 320 Tourism Economics (3) Microeconomics of travel: determinants of demand, empirical studies, demand forecasting; production cost analysis, market structure in major travel industries. Macroeconomic impacts. Pre: Admission to Professional Business Program and ECON 130.

TOUR 340 Interntl Travel & Tourism Plcy (3) Tourism in international trade, legal environment of international travel, political implications of tourism, social and cultural aspects of tourism, public and private policy issues for developed and developing destinations. Pre: Admission to Professional Business Program, junior standing and consent of instructor.

TOUR 350 Intro to Sustainable Tourism (3) Management and marketing issues faced by communities, business and government in developing sustainable tourism. Product development, pricing, capacity management, promotion and distribution channels. The strategic planning approach is introduced and applied in hands-on casework. Special resources include guest speakers with working knowledge of sustainable tourism and field trips to on-island tourism sites. Pre: Junior standing and acceptance into the Professional Business Program.

TOUR x94 Special Topics in Subject Matter (Arr.) Special topics chosen by the instructor. Course content will vary. May be repeated for credit, provided that a different topic is studied. Additional requirements may apply depending on subject and topic.

TOUR x99 Directed Studies (Arr.) Statement of planned reading or research required. Pre: instructor’s consent.