University of Hawaii at Hilo Catalog 2013–2014

Marketing (MKT) Courses

College of Business and Economics

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Marketing (MKT)

College of Business and Economics

MKT 310  Princ Of Marketing (3) Fundamental marketing concepts and contemporary marketing issues are analyzed within present economic, social and legal environments; consumer and functional analysis are emphasized. Pre: Admission to Professional Business Program, C or better in ECON 130, ACC 201 and BUS 290.

MKT 311  Marketing Management (3) Planning, evaluation, and control of the marketing function. Procedures for developing the analysis and solution to common marketing management problems involving pricing, distribution, product development and promotion. Pre: Admission to Professional Business Program, and MKT 310.

MKT 313  Promotional Strategy (3) The role of promotion in an organization's communication processes from a theoretical and managerial perspective. Advertising, personal selling and sales promotion are analyzed from the view of both the organization and its consumer groups. Pre: Admission to Professional Business Program, MKT 310 and junior standing.

MKT 315  Consumer Behavior (3) An integrated framework for understanding consumer behavior from a marketing perspective. Course focuses on environmental issues, as well as consumer decision processes. Pre: Admission to Professional Business Program and MKT 310.

MKT 319  Market Research (3) An overview of the marketing research process as part of an organization's decision support systems. Topics include research design, attitude measurement, along with data sources, collection and analysis. A research application component will emphasize the planning, execution, and analysis of a real-world marketing research project. Pre: Admission to Professional Business Program, MKT 310 and QBA 260.

MKT 333  International Marketing (3) Focused on identifying and satisfying global customer needs better than the competition, both domestic and international, and coordinating marketing activities within the context of the global environment. Pre: Admission to Professional Business Program, MKT 310, or instructor's consent. (GenEd/IntReq: H/A/P)

MKT 351  Personal Selling (3) This course includes the principles of personal selling for both industrial and retail sales persons covering topics of prospecting, approaching, presenting, closing and follow-up. A major emphasis is placed on understanding the customer's needs and contributing to the success of the customer, with a focus on building long-term relationships based on trust. Pre: MKT 310 and Admission to Professional Business Program.


MKT x94 Special Topics in Subject Matter (Arr.) (IO) Special topics chosen by the instructor. Course content will vary. May be repeated for credit, provided that a different topic is studied. Additional requirements may apply depending on subject and topic.

MKT x99 Directed Studies (Arr.) (IO) Statement of planned reading or research required. Pre: instructor’s consent.

Undergraduate Courses